Introducing Nothing
The key innovation about this new line of IV bags wasn’t what they had, but what they didn’t. Namely DEHP (which is tied to serious safety issues), PVC (which is a known environmental threat), and latex (which is a common allergen). The product shot exemplifies the purity of the new brand and the headline is a twist on the standard launch ad. It caused readers to do a desired “double-take” and read the rest of the ad.
-
- Introducing Nothing
Introducing Nothing
No comments for this entry yet...