The Brink of Extinction
MedUnite was an innovative healthcare software company that had a deal with 7 major insurance companies to make communication with providers much more consistent and convenient. This launch brochure used a blatant metaphor to attack the competition and position MedUnite as the answer. In this case, the competition was the old-fashioned way of doing things with paper transactions. But in the end, some other software company bought them out.
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