Too Much, Too Little, Two-Fifty
This concept helped position a new branded dosage of an older back pain treatment vs. 2 well-known competitors. It not only illustrates the weaknesses of those competitors but it implies that “Two-Fifty” is “just right.” This easy-to-say, easy-to-remember headline was perfect for sales reps who had little time with physicians and other products in their bag. It also makes the dosage an inherent part of the name to deter generic switching
Other concepts shown below were used in market research testing but were ultimately not selected.
2 comments for this entry:
Awsome post and right to the point. I don’t know if this is truly the best place to ask but do you folks have any thoughts on where to hire some professional writers? Thanks
03.10.12 on 6:19 amThanks. Unfortunately I’m not really picking up any freelance work myself lately as the real job is time consuming enough. Let me know the type of project and maybe I could put you in contact with the right person(s).
03.11.12 on 12:29 am