Latest work samples
More Web Work
Web marketing is the way of the world now and has been for a while, so its nice to see that some clients are finally letting people break the mold a bit. Standard navigation structures and user experiences aren’t the only way to go anymore. Thank goodness. And that means there’s more room for creativity. [...]
Playing with Puppets
Writing videos is always fun. But, when you get to write a video that involves talking puppets, that is like being a kid again. Throughout this project, I just kept singing to myself…”I don’t wanna grow up, cause baby if I did, I couldn’t be a ToysR’Us kid!” In all seriousness, the decision to use [...]
Imagine More
The flip side of our Vetmedin veterinary professional campaign was this touching campaign for pet owners. When we were planning the job, I said “Imagine our campaign, but with more emotion.” The headline came directly from that thought: “Imagine More.” Imagine More Living, More Doing, More Playing, More Love. See these dogs get more days [...]
Gone to the Dogs
OK. That headline sounds like it’s a bad thing, but in truth, I am really excited about my first foray into the veterinary market. I inherited the “Crosswalk Signs” concept when I came on board at Circa, but got to run with the execution of all the core campaign tactics. The visual collage shows how [...]
A Fresh Look
Lovenox is a mega-blockbuster with over 15 years on the market and when I got to work on the brand it was at the tail-end of its lifecycle and needed to reinforce brand loyalty prior to the introduction of biogenerics. This campaign not only puts the “L” logo in the spotlight it raises awareness of [...]
Transforming Lives
I’ve now worked on Apligraf at 2 separate agencies and have helped them truly transform the brand and elevate its benefits to an emotional level. Enclosed is the master sales aid that centers the new campaign. The content is just as essential as the concept on this one. We had to make wound care specialists [...]
It’s all in there
This ad was designed to drive traffic to www.dvtawarecare.com, the home of a value-added managed markets program, from Lovenox. We used the equity of the vice clamp graphic, which had been established in previous campaign materials in a whole new way. It squeezed all the great benefits and information into one simple site. If you [...]
Cultural Communications
Back in the summer of 2007, it became apparent that Alzheimer’s disease (AD) was an unrecognized health crisis in the Hispanic/Latino community. Cultural differences, including a deep respect for elders, were deterring Hispanics from seeking help for this serious disease. Many people in this community believed that dementia was simply a part of normal aging. [...]
Grounded in Main Line Values
The tree in the hospital setting symbolizes how the culture surrounding the Main Line Health system visibly impacts the way they treat patients. Click more to view a storyboard that expands on the tree metaphor, as well as an alternate idea that shows how each patient is treated like they are special
Too Much, Too Little, Two-Fifty
This concept helped position a new branded dosage of an older back pain treatment vs. 2 well-known competitors. It not only illustrates the weaknesses of those competitors but it implies that “Two-Fifty” is “just right.” This easy-to-say, easy-to-remember headline was perfect for sales reps who had little time with physicians and other products in their [...]