Latest from the Blog
Empowering Staffing
PDI Staffing Solutions is more than just a rent-a-rep company. These “Make it Happen” concepts show how PDI can develop a targeted solution for any strategic goal
Long Lost Facts
This award-winning direct mail series sucked in readers with interesting historical facts about appetite loss and cachexia. Then the inside spread introduced the audience to an appetite stimulant that could help treat these symptoms in the modern day.
Just for Kids
Bausch and Lomb was developing an innovative RGP lens that had been shown to slow the progression of myopia in children. We developed full campaigns for a variety of concepts, including journal ads targeting docs and a school nurse program that targeted kids and their parents. Concepts either had a fun, playful spirit or made [...]
Meet ED
This character was the official spokesperson for Levaquin in the hospital setting. Named ED for Emergency Department he helped Levaquin gain a foothold in that department and then build outward from there. He was also used prominently in sales training materials as a motivational sidekick. This campaign was so successful it helped Ortho McNeil gain [...]
Lie, Cheat, and Steal
This ballsy self-promotion campaign was designed for Ted Thomas Associates before the partners decided to rebrand as Vox Medica. It definitely would have had stopping power if it had a chance to run.
Heart Swooshes
Everybody strives to have their own NIKE swoosh. This award-winning campaign took a relatively unknown branding mark for an ACE inhibitor that was seen as just one of many in a class. We built the story through detail aids and reinforced it with monthly mailers, each with its own unique seasonal illustration.
The Brink of Extinction
MedUnite was an innovative healthcare software company that had a deal with 7 major insurance companies to make communication with providers much more consistent and convenient. This launch brochure used a blatant metaphor to attack the competition and position MedUnite as the answer. In this case, the competition was the old-fashioned way of doing [...]
Let them eat pie
These TastyKake outdoor ads were from way back in 97 when they introduced pies. The headlines are twists on common phrases and certainly pass the “5 seconds or less” rule for readability.
Avoid Commitment
In this series of concepts, we differentiated Brevibloc from other beta-blockers by accentuating its fast onset of action while simultaneously addressing cardiologists’ fears of adverse reactions by illustrating the benefits of a short half-life.
Seniors have sex
This unbranded advertorial capitalized on the well-known ED drugs to raise awareness of AIDS in seniors. The ad’s primary intent was to get doctors to expand their thinking about potential AIDS patients. Then, secondarily, we hoped to raise awareness of cachexia in those patients.